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Producing the Scene
Across 2024 and 2025, I served as event producer and lead visual designer for UKM Musik Udinus, the university's student music collective. My role sat at the intersection of event management and hands-on graphic design: coordinating event logistics while simultaneously owning the visual direction of our campus concerts, competitions, and annual recruitment drives.
Rather than relying on generic campus event templates, I wanted each showcase to reflect the actual spirit of the music: bold, raw, and community-driven. Balancing production timelines with design deliverables meant I could shape how an event felt from the initial planning meeting down to the printed ticket handed to attendees at the door.
Flagship Concert: Senandung Bersenada
The centerpiece of this multi-year effort was Senandung Bersenada, our flagship mini-concert organized in June 2025 spotlighting seven local Semarang indie bands.
As a producer who also handled the visual design, I built the entire promotional campaign from scratch: creating an expressive collage identity with vibrant contrasting colors, designing the Instagram social media rollout (lineup reveals, ticket drops, schedules), and managing print production for official tickets, posters, and venue signage.
Operational Lessons in Independent Production
Operating as both an event producer and a solo designer taught me the practical realities of fast-paced event execution under student budgets.
Design assets had to be adaptable on the fly. When set times shifted or band lineups adjusted close to showtime, having modular layout templates in Illustrator and Photoshop allowed me to revise promotional posters and social updates within minutes. Working directly with local print shops to produce clean, color-accurate entrance tickets and large-scale banners reinforced the discipline of tight file preparation—checking bleed tolerances and paper stocks to ensure physical assets looked as sharp in the venue as they did on screen.
Where it stands.
Delivered
- Creative direction and identity systems across UKM Musik concerts and showcases.
- End-to-end production of Senandung Bersenada 2025 hosting 7 Semarang indie bands.
- Serialized entrance tickets, venue posters, banners, and digital marketing kits.
What remains
- Student organization leadership tenure across the 2024–2025 academic calendar.
